Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Three Reasons Long-Term Domain Registrations Make Sense

by Brant Kelsey  |  
December 14, 2010
  |  3,640 views

In this article, you'll learn...

  • The not-so-obvious reasons fro checking the expiration dates of your domain names
  • How to track the registrations of your domain names
  • The three things you must do to stay ahead of the game

If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones pointing to a microsite promotion you ran eons ago. If you don't, you may be losing out on traffic or money—or, even worse, you may be facilitating a brand catastrophe.

What's the worst that could happen?

1. Your website could go down

It's obvious that visitors can't access your website when your website goes down, but most people don't consider the "collateral damage" of letting a domain-name registration lapse: You stop receiving email.

If all email (and that includes business-critical email) communication has been severed, customers can't find the company phone number prominently displayed on your website, and so chances are your phone has stopped ringing, too.


If you have an e-commerce site, you'll have no orders coming in. Imagine if your domain were to expire on a Friday or while you were on an extended vacation!

Failure to spend 10 minutes and 10 bucks on a domain registration could result in hundreds or thousands of dollars in lost revenue and productivity—and compromise your reputation and that of your company.

2. Someone "steals" your customers


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...
Brant Kelsey is the principal and founder of Kelsey Advertising & Design LLC (www.kelseyads.com), a brand strategy firm specializing in digital touchpoints. Reach him at brant@kelseyads.com or on Twitter (@brant_kelsey).

Rate this  

Overall rating

  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!