In this article, you'll learn...
- How tech marketers can calm the fears of potential cloud computing adopters
- Five benefits of embracing the cloud computing model
Despite that disruption, companies are beginning to see the benefits—or, at least, trying to plan for the inevitable transition to the cloud—which is, essentially, a metaphor for the Internet.
The fast growth of cloud computing is causing organizations to seriously consider what it could mean for their business. They are trying to understand the cloud model and how it could affect their company, customers, vendors, and service providers.
Cloud Computing: What's the Big Deal?
Everyone loves the idea of the cloud. Imagine this utility model: You pay only for what you use; data, platforms, and IT systems are situated offsite; and system management is handled by someone else—ready to be tapped into, as needed. The cloud model is liberating: Companies can now focus on their core business strengths and differentiation.
In addition, the economic model means the cloud is here to stay. A recent study found that the cost savings of cloud infrastructure relative to midsize companies is better than a factor of seven across hardware, facilities, and personnel. Such clear financial incentives mean that everyone has to reconcile with the cloud-based IT future and figure out how to best harness its capability.
Even at this early stage of cloud adoption, the enterprise will change as the business, revenue, and service models of almost every player in the IT delivery chain adjusts. As cloud marketers, we must explain the landscape of change, and the opportunities presented, so customers can see the benefits and move beyond the fear of the unknown.