In this article, you'll learn...
- How to take on the big dogs in your industry
- Three tips for playing the hand you've been dealt, and getting stellar results
We all face giants, those competitors who seem to have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. Worse, we're asked to assume this Herculean task with smaller budgets and fewer people than we had last fiscal year.
On paper, it sounds crazy—in person, it sounds even worse, of course—but it's the reality we're working under. We're all being asked to do more with less. So what are we supposed to do?
In Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio, March 2011), I explain not only why it's possible to battle goliath but also why it's a means to the best work you'll ever do in your career.
Our best thinking comes when we're faced with constraints. Maybe we're just better art critics than we are artists, but given the need to focus within the confines of the possible we find a surprising insight: Though our resources may be limited, our ingenuity is freed.
We're in an age of ideas now, and our worth to our employers is no longer bound by the economic resources put in our care. Our value springs from the quality of our ideas, the passion we bring to breathing life into them, and the discipline we apply to their execution in the market. There is no shortage of this new resource: It's us, and what resides in our heads and hearts.
Do you need to topple the giant in your industry? Are you asked to play the hand you've been dealt as skillfully as possible? Here are three ideas you can put to work today to win the fights you're not supposed to win.
1. Seize the microphone
Who is the voice in your market? Is your giant controlling the dialogue, or is there just a lot of noise, with the major players all jockeying for bragging rights in the "speeds and feeds" outlets? If no one is the voice, be the voice. Even if you're not the biggest player. Especially if you're not the biggest player.