Those of us who spend any significant amount of time watching online video are likely smitten with the inspirational TED talks. But what do we know about the local TEDx events? I am glad to report that they are equally enchanting and offer great lessons in experiential marketing.
If I had to use one word to describe the TEDxSomerville event I attended in early March, it would be "purposeful."
Everything there was intentional—from the event logo, stage design, and curated art to the bands playing, sponsors, and the organic soy milk offered along with the coffee and tea. Those elements came together to build a holistic experience that helped attendees truly connect with the content and people around us.
Such sense of purpose is what transforms an OK event into a fantastic performance. It conveys a strong message that lingers even after one leaves the event. Here, I will point out six elements of the TEDxSomerville (TEDxVille) event and present how they came together to build a memorable experience.
First, let's look at the event's mission: to celebrate sustainable community and creative economy. The talks reflected that theme as speakers shared stories of social change and engaged citizenship in the form of developing local rooftop agriculture, contextualizing behavior, de-paving roads, exploring music, and more.
In preparation for the event, presenters were asked to simplify their presentation slides to the maximum and use images and graphics that can help the audience better understand the presentation's core message.
Marketing takeaway: Create a theme for your event and ask presenters to adapt their speeches to that vision. Doing so would be your first step toward uniting attendees by providing them a holistic experience.