In this article, you'll learn...
- What it takes to be a good public speaker
- Habits and traits event coordinators look for in public speakers
- Three tips for becoming a frequent public speaker
For many product or brand managers, agency C-suite executives, and small business owners, public speaking is a notch on the "Advancing the Brand" belt of objectives. And for good reason.
Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is a powerful—and often economical and organic—way to get your message to key influencers and decision-makers.
So, why do so many speakers sabotage their own results or only weakly pursue their objectives? Perhaps because of a lack of understanding of the organizational and marketing side of public speaking? If so, let's work on that.
Public Speaking's Cost of Entry
Many active and emerging speakers have a grasp of the "gimme" requirements for being featured in a webinar or group panel. Criteria such as the following are the cost of entry:
- Possess expertise in and demonstrated knowledge of a category or subject.
- Have a pleasant speaking voice well suited for groups and large venues.
- Consistently use good grammar and diction (orally and in written materials).
- Study human behavior; know how to read audience silence and reactions.
- Possess quick-thinking skills and the ability to shift or skip ahead in content if necessary.
- Escort your audience along the path to understanding via your storytelling abilities.
Bonus: Entertain the audience (be clever, with a light touch of humor), and effectively apply the art of self-deprecation as an ice-breaker tactic.
Three Habits of Successful Speakers
Of course, great public speaking involves taking other, less glamorous (or maybe less obvious) and often neglected, steps.