For many product or brand managers, agency C-suite executives, and small business owners, public speaking is a notch on the "Advancing the Brand" belt of objectives. And for good reason.
Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is a powerful—and often economical and organic—way to get your message to key influencers and decision-makers.
So, why do so many speakers sabotage their own results or only weakly pursue their objectives? Perhaps because of a lack of understanding of the organizational and marketing side of public speaking? If so, let's work on that.
Public Speaking's Cost of Entry
Many active and emerging speakers have a grasp of the "gimme" requirements for being featured in a webinar or group panel. Criteria such as the following are the cost of entry:
- Possess expertise in and demonstrated knowledge of a category or subject.
- Have a pleasant speaking voice well suited for groups and large venues.
- Consistently use good grammar and diction (orally and in written materials).
- Study human behavior; know how to read audience silence and reactions.
- Possess quick-thinking skills and the ability to shift or skip ahead in content if necessary.
- Escort your audience along the path to understanding via your storytelling abilities.
Bonus: Entertain the audience (be clever, with a light touch of humor), and effectively apply the art of self-deprecation as an ice-breaker tactic.
Three Habits of Successful Speakers
Of course, great public speaking involves taking other, less glamorous (or maybe less obvious) and often neglected, steps.
Take the first step (it's free).
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