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Engaging buyers is a regular theme in sales and marketing conversations these days. Social media marketers are driving participation and encouraging customers to become so engaged with a brand that they own the responsibility of creating content to share their enthusiasm.

Loyalty and relationship marketers are encouraging enrollment in their programs to keep people continually engaged with their brands. Advertisers are trying to break through the clutter to get people to notice their messages. Salespeople are looking for ways to gain attention from prospects so that the prospects will remember how and why their product is worth considering.

Sound interesting? Then read through the following list of "engagement-energy" boosters and think about how you can use them to create more compelling content and communications.

What is engagement energy?

For the purposes of this article, engagement energy refers to activating a person's brain when she is exposed to any form of communication. Imagine having a switch that activates your buyer's brain and gets her to pay attention to what you say. Better yet, what if you could get your buyers to say "yes" to what you're asking them to do?

The following techniques are based on findings from a collection of psychologists and neuroscientists who study ways to stimulate the brain. Here I'm sharing an overview of some action-oriented tools... with just a little of the psychology.

Are you ready to capture your audience's attention and generate laser-focus on your message?

If so, here are 10 ways you can add engagement energy to your sales and marketing communications.

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Deb Rapacz offers audits and workshops to help brands and nonprofit organizations create compelling sales and marketing communications that stand out and sink in. Deb can be reached via or by phone via 708-829-6031.