In this article, you'll learn...
- Why blogging isn't dead
- The importance of good content and networking
- How to spread the word about your blog and go viral
Is it time to give up on blogging? Blogging declined 50% among Fortune 500 companies in the last year, a recent study found. But that may say more about how large companies are currently blogging than about what small companies can (and should) be doing.
When done right, blogging can attract a huge pool of prospective customers, yet most entrepreneurs' blogs trudge along with Alexa rankings north of a million.
Your blog doesn't have to suffer that fate. Here's how to go from 0 to 1,000 daily blog readers in six steps.
1. Don't fall for blogging scams
Be wary of outfits that make bombastic promises of turning your blog into an instant cash-generating machine, such as "Beat any competitor to Google's first page in less than a week!" and "Make money while you sleep."
Remember, to grow a blog and audience you have to start at the beginning and work your way up, one step at a time. In blogging, as in life, get-rich-quick schemes work only for the ones selling the schemes.
2. Start with great content
Before you tell people about your blog, create good content for them to read when they get there. I'm not talking about lists such as "Five Books Your Customers Need to Know," or "Top 5 Software Solutions You Should Consider." Those articles are the garbage liner of the Internet.