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Six Steps to Attracting 1,000 Daily Blog Visitors

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In this article, you'll learn...

  • Why blogging isn't dead
  • The importance of good content and networking
  • How to spread the word about your blog and go viral

Is it time to give up on blogging? Blogging declined 50% among Fortune 500 companies in the last year, a recent study found. But that may say more about how large companies are currently blogging than about what small companies can (and should) be doing.

When done right, blogging can attract a huge pool of prospective customers, yet most entrepreneurs' blogs trudge along with Alexa rankings north of a million.

Your blog doesn't have to suffer that fate. Here's how to go from 0 to 1,000 daily blog readers in six steps.

1. Don't fall for blogging scams

Be wary of outfits that make bombastic promises of turning your blog into an instant cash-generating machine, such as "Beat any competitor to Google's first page in less than a week!" and "Make money while you sleep."

Remember, to grow a blog and audience you have to start at the beginning and work your way up, one step at a time. In blogging, as in life, get-rich-quick schemes work only for the ones selling the schemes.

2. Start with great content

Before you tell people about your blog, create good content for them to read when they get there. I'm not talking about lists such as "Five Books Your Customers Need to Know," or "Top 5 Software Solutions You Should Consider." Those articles are the garbage liner of the Internet.

Instead, create content that is unique and valuable. Do you have insider industry news? Address the real questions and challenges that your customers face via detailed and valuable posts that offer real solutions.

Give them something to talk (or tweet) about. Don't worry about giving too much information away. In the world of blogging, the more you give, the more will come back to you.

3. Tell everyone you know

Once you've created blog content that will impress, reach out to everyone you know via email, Facebook, Twitter, LinkedIn, telephone, and any other way you can think of. Tell them your goals for the blog, and ask for their feedback—via email or, better yet, the comments section. You can even ask them to help spread the word.

Expect to get 10-20 unique visitors per day once you're past the initial spike of one-time curiosity seekers.

4. Start building a community

Invest an afternoon to find well-written, engaging blogs that are fairly new and that receive fewer than 10-15 comments per post. Leave comments, and invite the bloggers to write guest posts on your blog. They will probably be thrilled at the opportunity to reach your audience, and they will tell people they know about their guest post on your blog. And, best of all, your network will thank you for the fresh content you're sending their way. This step can bring you 50-100 unique visitors per day.

5. Borrow some authority

Now that you have great content on your site with good traffic and reviews from your blogging community, aim to boost your traffic numbers to 200-400 unique visitors per day. Do that by guest-posting on bigger blogs in your space; follow these four steps:

  1. Find a handful of blogs you like that have an Alexa ranking of 100,000 or lower.
  2. Familiarize yourself with each one, and figure out what its readers will like.
  3. Leave insightful comments on three (or more) posts.
  4. Send the bloggers a short email that pitches your guest blog ideas.

When the bloggers agree to publish your guest post, send a draft within a couple of days. Be active and gracious when responding to comments to your post.

6. Get viral

Once you have more than 200 unique visitors per day, it's time to attempt going viral. Here are two ideas:

  1. Run a series of excellent posts about your subject, and add an incentive for sharing, such as a drawing people can enter when they comment.
  2. Create an awesome piece of content, and give it away in exchange for prospects' sharing it on Twitter or Facebook. (You can do that via free services such as Cloud:flood or Pay with a Tweet.) A few such campaigns, if properly executed, can bring you 500-1,000+ unique visitors.

* * *

When is the right time to monetize a blog? When readers love your content, selling is easy, and you have many ways to do it. What is essential, though, is that you focus on building that audience.

When people ask why a site isn't making money, the answer, often, is... nobody is visiting it. Growing your audience first will solve that problem. You can turn your blog readers into repeat visitors and buyers on your website in many ways. Conversion Rate Experts, for example, has posted a valuable article with 108 conversion-optimization tips—a great example of how good content can turn blog readers into customers!

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Danny Iny is a viral blogging expert and co-founder of Mirasee. You can download his Naked Marketing Manifesto in exchange for one tweet. Danny is co-author—along with Guy Kawasaki, Brian Clark, and many others—of Engagement from Scratch.

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  • by Namita Patel Thu Jul 12, 2012 via web

    Thanks for a wonderful article Danny. If you have a moment, could you give me some ideas? I'm working with a medical practice, and am trying to figure out whether the blog readers are other physicians or prospective patients. How can I tell? We use Google Analytics but it has limitations. Appreciate your thoughts.

  • by Rishi Thu Jul 12, 2012 via web

    We believe that blogs are crucial to bringing inbound leads to your website. How? Through the power of SEO. With every blogpost that you create, you are generating content for search engines to index. Say for instance you are a widget company and you develop a blogpost:

    "10 Ways to use Widgets in your Car": This blogpost can be found by a potential customer who is searching for the keywords "widget" and "car" on Google. Make sure to make your blogpost title interesting to increase click throughs.

    Get access to all our marketing cheat sheets including "Content Development for SEO" at

  • by Christina Thu Jul 12, 2012 via web

    Thanks, great post! Everyone gives this advice. But, this is the first time I have seen it so succinctly and concisely offered to readers.

  • by Bill Thu Jul 12, 2012 via web

    Great your reference to crap content being the "garbage liner of the internet"! I have blog I am trying to launch targeting parents of college seniors and recent grads for a must-have service. So I need to appeal to both the parents (who will buy it) and the students (who will ask for it). This seems like a difficult challenge to me.

  • by Bill Thu Jul 12, 2012 via web

    the paydayloan postings are a perfect example of how people can abuse these blogs for irrelevent postings. Hit-and-run stuff, which I really hate.

  • by Vahe, MarketingProfs Thu Jul 12, 2012 via web

    Hi, Bill. You're right... but monitoring comments comes with the territory (and, of course, we've deleted those spam comments).

  • by Bill Thu Jul 12, 2012 via web

    Thanks Vahe! You guys are a quality operation!i

  • by Ramiro Rodriguez Thu Jul 12, 2012 via web

    Great post. Any time an article makes me 'think' I immediately share it with my blog's readers. I have a press release blog and my problem is getting people to come back! Who wants to read press releases on a continuing basis? There has to be something I can do?

  • by michele Thu Jul 12, 2012 via web

    ! think I'm ready to start building things up instead of just making them. I'm going to pick something and really promote it like you say here, and see what happens!

  • by Crystal Thu Jul 12, 2012 via web

    It's pretty exciting how much traffic a good contest can bring to your blog, although a lot of those visitors never come back.

  • by Stephanie Thu Jul 12, 2012 via web

    Thanks for the tools in tip #6; I'm super curious to test out "pay with a tweet".

  • by Nick Stamoulis Fri Jul 13, 2012 via web

    "In blogging, as in life, get-rich-quick schemes work only for the ones selling the schemes."

    Couldn't agree more! The same applies to SEO, social media or any other form of online marketing. There is no "quick" solution to success. Anyone who tells you otherwise is probably out to scam unsuspecting site owners.

  • by Bill Fri Jul 13, 2012 via web

    My experience has been, and I am a complete sucker for this, is to download "free" reports and such and then get on someone's mailing list. I would say I end up buying maybe 25% of the stuff eventually. Not sure how this relates to blogging so much as I am not a big blog-user. Anyone have any thoughts on this?

  • by Michele Fri Jul 13, 2012 via web

    Great article, but I have to disagree with your first point. A well-rounded affiliate marketing blog, or sales blog in general, can/should/will make money while you sleep. They are easy to setup, as well. Not all "make money with your blog schemes" are bad. A "scheme" is actually a well-thought-out plan. I believe the word you should have used is scam instead of scheme.

  • by Ruth Sat Jul 14, 2012 via web

    Thank you for this article, great tips, worth exploring!

  • by Stalina Tue Jul 17, 2012 via web

    After Reading This Article I Got A lot Of knowledge About Blog &
    I Will used This Information To Increases My Blog Visitors
    Thanks For Sharing This Details
    Super Likes For This Article

  • by Gaurav Sawhney Tue Jul 17, 2012 via web

    Nice tips, will surely explore the ideas and post my findings! Super like!

  • by Mike Thu Jul 19, 2012 via web

    Great post.
    I checked out the tools you mentioned. Cloud:flood and pay with a tweet. I know you don't get something for nothing, so if you've used these services... What's the catch?
    I didn't try the cloud:flood but in the example o pay with a tweet, the application authorization says they can see who you follow and follow people. Do they have a side business of "selling followers" and then without you knowing you suddenly follow a thousand new people?

  • by Smart Touch Sun Nov 11, 2012 via web

    Great Article and it's well written as well.
    You're right about the blogging scams, it's now everywhere but they moved to the affiliate networks like clickbank and CJ, What's worse is that people are selling them.
    I really liked your idea about writing the good content and then bstart to build a community, so when I get a visitor from other blog I'll be sure that someone will read what I wrote.
    Thank you

  • by R.H. Peyton Thu Jan 30, 2014 via mobile

    Great article, very informative!

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