What's so great about your website? If you don't have an answer to that question, we'd better get to work. Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. You need to create a website that your target audience will love to visit.
So how do you turn your website into your prospect's favorite online business destination? Here are five options you can implement right away.
1. Start a Blog
Blogging is a powerful tool for business owners. It allows you to communicate with your audience in a very collaborative way, and it allows your business to establish a thought-leader position in your industry. Blogging has many technical benefits as well, such as increased traffic and better search engine rankings. Producing fresh content on your website regularly will have a powerful impact on your business's online reputation.
But how exactly is it going to turn your website into your prospects' first pick? Because you are giving away valuable, helpful information! Make your blog a hub of insightful, engaging content, and your prospects and customers will want to come back again and again. They will probably want to tell their friends and business associates about it, too.
A blog is also the perfect place to listen in on the opinions of your customers and prospects. If you have an active following for your blog, take the time to read through every comment. Listen to what your readers are saying. You can use this information to make your website—and your business—even better.
2. Encourage contact
Don't make your visitors hunt for the contact page; create an integrated approach to communication throughout your entire website. Make your customers and prospects feel welcomed and appreciated. Let them know you're excited to talk with them about how your products or services can help. Assure them you're happy to answer all their questions. Encourage them to share their comments and, if they have any, complaints.