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Nine Surefire Ways to Make Your Blog Fail

by Lianne Froggatt  |  
October 25, 2012

In this article you will learn...

  • What elements of your blog are holding you back.
  • How to solve those problems and improve your blog's popularity.

Blogs provide an excellent platform to engage with customers. WordPress blogs reach more than 70 million readers and Tumblr blogs reach up to 39 million. With numbers like those, you can see how important a blog can be, both as an extension of a business site and as a standalone destination.

But many bloggers make basic errors that lessen their blogs' effectiveness. Are you making the same errors? Review the following list of nine unforgivable blogging offenses to make sure you are not committing any of them.

Crime No. 1: Your posts are all dense text

Your blog is a horrible dense block of text with no breaks, bullet points, headings, or graphics.

Organizing your blog posts into sections and including bullet points, subheadings, numbers, and graphics not only makes your post easier to construct but also makes for a much easier and appealing read. Consider all the blogs you admire and follow the most: What do their posts look like?

I thought so!

Dense posts do not work. Headings and bullet points are your friend!

Crime No. 2: Even you don't care what you write about

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Lianne Froggatt is digital communications manager for Ideasbynet, an online UK promotional products distributor. Reach her via or @LianneCai.

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  • by Tom Williams Thu Oct 25, 2012 via mobile

    This is a good list for single or amateur bloggers. At Innogage, we have found a different list of errors that B2B corporate bloggers make.

  • by Nick Stamoulis Fri Oct 26, 2012 via web

    If your blog is part of your company than I would say to keep it ad free as best as possible. Of course you have the right to try to monetize your blog, but do you want the few dollars you'll earn for each click or would you prefer getting the lead for yourself? It's a different story if you're a personal blogger.

  • by Casey Gollan Sun Oct 28, 2012 via web

    @Nick Exactly. A better way for a personal blogger to monetize a blog is to build up trust with an audience and then offer a product such as an ebook or online course for sale.

    Businesses obviously already have a product to sell and so "monetization" would come from leading visitors directly to the sale or into a lead nurture cycle.

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