Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Driving Direct Sales With Social Media

by David Klein  |  
November 28, 2012

Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth.

According to a recent survey of some 3,000 consumers conducted by Bain & Company, customers who interact with brands via social media spend 20-40% more money with those companies than other customers. In addition, customers who engage with brands over social media show a deeper loyalty to those companies.

What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place. This article, then, is an overview of how to deploy a social media sales mechanism in your company.

In practical terms, using social media to drive direct sales for your product or service can be broken down into two areas of focus:

  1. Social broadcasting—for attraction, retention, up-selling, and cross-selling.
  2. Social listening—to identify new sales opportunities.

Social Broadcasting

Many people get the wrong idea when they hear the word "broadcast," assuming it to be a technique used by old-school, "interruptive" marketers.

The truth is that consumers crave valuable information. By developing a social presence, igniting conversations with your (suitably) frequent broadcasts, and sharing the useful content that you are producing, you are making the most of the direct sales opportunities that social media presents.

You can earn the trust and attention of current and new customers, thus ensuring that any who already buy will continue to do so, and any who don't buy will consider becoming a patron. Similarly, you have the opportunity to upsell and cross-sell (in a tasteful manner) to your social media audience by highlighting your latest offers and discussing other products and services that your company offers.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

David Klein is a co-founder of Orange Line, a provider of online marketing services, including social media marketing and SEO services. Follow David on the Orange Line blog, on twitter @davidaklein, and on Google+.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!