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Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

by Matt Haskell  |  
February 27, 2013
  |  4,824 views

If you are on LinkedIn to truly connect with businesspeople, LinkedIn Groups is where the party is happening. Sometimes you get invited, sometimes everyone is welcomed, and sometimes the party gets a little wild... You can even get turned away at the door!

To get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how.

1. Don't be a party crasher

Nothing is worse in a group than a member who constantly "spams" discussions with his direct advertisements for products or services, or starts discussions with direct-sales tactics, pitching what he's selling. Linking to a blog and asking a question around your own content are both fine, but the quickest way to get kicked out of groups is to constantly pitch your stuff.

And don't focus solely on sharing your own content! This is a community, after all, so comment on and share other people's articles in your status updates; it's a great way to build out your network and start more conversations.


2. Don't try join in with too many groups

Join a variety of groups, and make sure to join those with high numbers of members and very active discussions. But be careful not to join too many (the max is 50), because keeping up just becomes too hard.

A handy way to keep up with discussions you started is to hover over the "notifications" flag on your LinkedIn home page and see who's commented or liked your discussions. (It's also a great way to make new connections.)


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Matt Haskell is the Social Media Marketing Manager for SourceLink, a marketing services provider focused on data-based marketing.

Twitter: @SourceLink
Facebook: SourceLink

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  • by Victoria Ipri Wed Feb 27, 2013 via web

    LOL, Matt. If I had a nickel for every time I asked "Who invited him?"...well, I wouldn't be sitting here now writing this! Excellent, clear article on important group participation points. Thanks!

  • by Michal Wed Feb 27, 2013 via web

    Great tips. Thanks!

  • by Ashley Wed Feb 27, 2013 via web

    Thank you for your article. You are the person who know the point in Social Media Marketing. With this knowledge, the next question for me is how to combine it to real world.

  • by Arthur Catalanello Sat Mar 2, 2013 via web

    Good article Matt!

    LinkedIn has a new policy that isn't getting much publicity but it potentially impacts everyone who posts discussions to LinkedIn Groups. It's very much a "Guilty Until Proven Innocent" type of policy that I hope they change soon! You can read about it in my post here: http://wp.me/p1LHj0-mD

  • by Gail Worthington-Eyre Tue Mar 5, 2013 via web

    Hi Matt, Nice article, very relevant as the power and reach of LInkedIn grows almost daily. There is a great tool that can assist in really nailing the LinkedIn profile and provides many add on ideas and benefits. LinkedIn can Boost your profile, highly recommended, visit my blog at http://marketagedcare.blogspot.com.au

    Also what tactics would you use to stimulate interaction within a group?

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