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8 Do's and 5 Don'ts of Instagram for Building Your Brand

by Adrienne Erin  |  
April 3, 2013

Instagram is a photo-sharing application launched in late 2010 and acquired by Facebook in 2012.

Though some forward-thinking businesses are already using Instagram in their social media branding efforts, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

(While you're at it, check out MarketingProfs on Instagram.)

How You Shouldn't Use Instagram

Let's start out by defining how you should not be using Instagram in your social media branding strategy, because you don't want to waste your time—or, worse, turn off your potential fans—by committing a social faux pas or by annoying them.

All of the photos on Nike's Instagram account are colorful, but the pictures end up coming off as the products of photo shoots rather than the more casual style cherished by other brands (and, usually, users). Nike's myriad fans may still love the pics, but not all of us are Nike and we don't have armies of loyal followers. So keep it real.

1. Don't use Instagram solely for advertisements

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Adrienne Erin is a writer for Pongra, a topical blog where she writes about technology and social media.

Twitter: @adrienneerin

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  • by Lisa Wed Apr 3, 2013 via web

    Images tagged with 40 hashtags is a major pet peeve of mine! Thanks for including this on your list.

  • by Walter Wed Apr 3, 2013 via web

    Greetings Adrienne

    This is just the information I needed. Instagram is just now on my radar and your advice is superb and very well written

  • by Mike Camplin Wed Apr 3, 2013 via web

    Thanks for a useful article with lots of good tips and examples. I especially like the suggestion to pace contributions. It's completely annoying to be bombarded by a company even if you like their products or services. I'm going to share this on LinkedIn.

  • by Tim Hmelar Sat Apr 6, 2013 via mobile

    Sweet! Nice do and dont's!

  • by Adrienne Sat Apr 6, 2013 via web

    Thank you Lisa, Walter, Mike, and Tim for your comments! I'm glad you could all put my advice to work. :)

  • by Joan Thu Jan 23, 2014 via web

    These tips are genuinely help people to build their business brand effectively. According to me, creating a proper and strong profile page on Instagram is the most important factor to attract more potential clients.

    Joan M.

  • by dmFitness Mon Oct 6, 2014 via web

    I appreciated this information. I am so new to Instagram! Thank you very much!!

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