Part 1 of this two-part article series discussed social search optimization on Facebook and YouTube. On tap this week: Twitter, Pinterest, and Google+.


Since the beginning of Twitter, users have sent over 163 billion tweets.

This microblogging platform embodies traits of modern society. With a 140-character limit, each "tweet" forces users to quickly get to the point—a preference of many in this digital age of constant communication and instant feedback.

Twitter's real-time feed is available in some 20 languages, and—considering the more than 400 million monthly visits worldwide—that number will soon increase.

The search feature within Twitter provides sectioned results. Viewable results categories include tweets, people, videos, and images. From there, top (most popular) tweets, and network tweets can be viewed. As of last year, Twitter was serving an average of 1.6 billion search queries per day. It also recently introduced the concept of real-time human computation engine, which identifies the context behind search queries as soon as a search term begins trending.

Twitter search has great potential as a marketing tool because it allows users to search any keywords or hashtags mentioning any related product, service, person, event, or trend.

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Courtney Gibb is a content writer, marketer, and social strategist at ZOG Digital, a search and social media marketing technology company in Scottsdale, Arizona, offering SEO, social media marketing, paid advertising, design and development, and an analytics platform.