Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. That wouldn't be much of an issue if the Internet hadn't long ago replaced hardcopy Yellow Pages as the go-to source for business information.
vSplash's SMB DigitalScape data, based on an analysis of 1 million SMB websites worldwide last year, provides a clear demonstration of how poorly equipped SMB websites are for the digital age.
Let's go through the most alarming findings and examine the top reasons SMBs are failing online.
1. Not Built Right (for Mobile Devices)
93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices, including smartphones.
The gap is widening between consumer adoption of digital platforms and deficiencies in SMBs' digital presence. As Internet-content consumption is fast moving away from desktops to portable devices, ensuring your website is optimized for the smaller screens of tablets and smartphones is critically important.
People will often be looking to access your site on the go, and ensuring your website is mobile compatible will help introduce your business to the rapidly growing mobile market.
2. (Anti-)Social Media