Marketing your small business online isn't all that tricky. Though there are plenty of things to learn if you're to get the best results from your efforts, I wouldn't advise anyone to sit around learning all there is to know about online marketing before jumping in.
First of all, I don't know any small business owners who have the time to do that. Second, it isn't necessary. Instead, jump in! Start now... You'll learn plenty along the way.
An important note: your online marketing efforts will reflect either positively or negatively on your business. Any business owner can start marketing online now, but do take care to put out content and messages that have quality and authenticity.
So, let's get down to it. Here are seven online marketing activities you can start today.
Blogging is a powerful content marketing activity for any size business. It can help position you as an expert in your industry, bring more traffic to your website, grow a loyal fan base, and generate buzz and interest in what you have to offer.
It does take a time commitment, but the return on investment is generally high.
If you already have a website built with the mega-popular WordPress software, setting up your blog will be very simple and essentially free. If you're not using a website service that allows you to add a blog to your website, you can host your blog independently of your business website and link to it. However, I highly recommend the all-in-one solution, since it helps enforce your overall brand unity.