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Seven Online Marketing Activities You Can Start Today

by Sonja Jobson  |  
May 10, 2013
  |  10,928 views

Marketing your small business online isn't all that tricky. Though there are plenty of things to learn if you're to get the best results from your efforts, I wouldn't advise anyone to sit around learning all there is to know about online marketing before jumping in.

First of all, I don't know any small business owners who have the time to do that. Second, it isn't necessary. Instead, jump in! Start now... You'll learn plenty along the way.

An important note: your online marketing efforts will reflect either positively or negatively on your business. Any business owner can start marketing online now, but do take care to put out content and messages that have quality and authenticity.

So, let's get down to it. Here are seven online marketing activities you can start today.

1. Blog


Blogging is a powerful content marketing activity for any size business. It can help position you as an expert in your industry, bring more traffic to your website, grow a loyal fan base, and generate buzz and interest in what you have to offer.

It does take a time commitment, but the return on investment is generally high.

If you already have a website built with the mega-popular WordPress software, setting up your blog will be very simple and essentially free. If you're not using a website service that allows you to add a blog to your website, you can host your blog independently of your business website and link to it. However, I highly recommend the all-in-one solution, since it helps enforce your overall brand unity.


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Sonja Jobson helps entrepreneurs become create fame-worthy brands by offering her best tips for creating business fame.

LinkedIn: Sonja Jobson

Twitter: @SonjaJobson

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  • by Keith Finger Fri May 10, 2013 via web

    This is generally good info, but I would advise companies to first understand what prospects and customers are doing online, and where. For example, in B2B, depending on the vertical and buyer, Twitter can be a huge waste of time. Better to initially focus on a blog tied to the website, since most prospects check out a company's website at some point.

    www.keithfinger.com
    Agile Marketing Boot Camp: http://bit.ly/10bICZJ

  • by Jeff Machado Fri May 10, 2013 via web

    Hi Sonja,

    This article should be updated as LinkedIn deprecated the Answers tab a while ago. Asking questions in groups where your target audience spends time is the best alternative to this.

    Jeff

  • by Vahe, MarketingProfs Fri May 10, 2013 via web

    HI, Jeff.

    We've tweaked the text to reflect LinkedIn's changes. Thanks for pointing it out!

  • by Christophe Wong Ah Sui Fri May 10, 2013 via mobile

    Thank you for the advice. Todays world is about sharing ideas.

  • by Christophe Wong Ah Sui Fri May 10, 2013 via mobile

    Thank you for the advice. Todays world is about sharing ideas.

  • by Sonja Jobson Fri May 10, 2013 via web

    Keith,

    Thanks for your input. You're right that getting to know your target market is an important first step. And while Twitter can be a great resource for most small businesses, there are some markets that aren't very involved in the platform. It would be a smart move to figure this out before investing a lot of time. Thanks for your thoughts.

    Vahe,

    Thanks for updating the article to reflect the changes in LinkedIn Answers. It's too bad they discontinued the 'answers' app, but you it's true that you can achieve similar results through LinkedIn groups.

  • by Quez Media Marketing Fri May 10, 2013 via web

    Number five is one of our favorites! Commenting on other blogs (Hey! Like we are doing here!) is a great way to gain exposure for your company. Blogging and Twitter are easy ways to create and promote your content. Helpful tips, company activities, and content will help you gain results.

  • by John Hunt Fri May 10, 2013 via web

    These are great tactics if appropriate (like mentioned earlier) for your target audience. Make sure you have a strategic plan first, then choosing which of these do do will be much easier.

  • by Gracious Store Mon May 13, 2013 via web

    Good post! The best way to be good at anything is to begin doing it. To be an online marketing expert is to begin doing all that needs to be done, you will learn along the way

  • by PBCC Company Fri May 17, 2013 via web

    These are all common stuffs what we do in day to day, could have done more insight research

  • by Slogan Media Sat May 25, 2013 via web

    I LOVED this article! Sometimes it's that last, simple explanation of how to think about Twitter, LinkedIn, or blogging that becomes the "A-Ha" moment. While I have a long and distinguished career as a TV editor & filmmaker, my mastery of the changing world of marketing through social media is yet to fully arrive. But your article helped a lot.

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