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As a marketer, you know that visibility is important. You likely spend a lot of time thinking about visibility of banner ads, or how to make packaging that pops off the shelf, or where to showcase your company brand so it reaches the ideal demographic.

But how much time do you spend each day increasing your own visibility?

Being visible and available is critical to building your brand. It's something you must do every day so you can attract ideal opportunities and advance your career.

I have been exploring the importance of continuous career management for the past few years. Along this journey, I've sought to determine how much time you really need to spend building your brand so you can maintain forward momentum and reach your goals.

The answer, I found, sits at the intersection of how much time you can focus on one topic and how much time you can realistically devote to things other than your huge volume of email, meetings, and teleconferences.

Educators and psychologists remind us that focusing one's attention on a single task is crucial for achieving goals. And many agree that 10 minutes is about the amount of time you can focus before your mind starts to wander.

But today, for the post-MTV generation, even 10 minutes seems like a lot of time. So I did research and became convinced that nine minutes is the ideal amount of time to devote to your brand every day. (You can learn about the number nine, and how I arrived at nine minutes a day, in this this brief video.)

The Importance of Continuous Career Management

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda