In personal branding, the best defense is a good offense. Good personal branding is all about presenting yourself as both personable and professional, then making that presentation the first and only thing people see.

To do that, you need to be actively reactive. If that makes sense.

In other words, you need to actively seek out and interact with people talking about you. Or, failing that, with people talking about your niche.

But, the Internet is infinitely large... How do you keep track of where the important people are talking? How do you stay on top of your brand? How do you make it grow as big as possible with the 24 hours you have each day?

In this article you'll find seven tools and services to help you automate the growth of your personal (or business) brand. You don't have to use every single tool, but do look into the ones that interest you.

1. Brand Monitoring Tool: Social Mention

Social Mention is one of the most powerful brand monitoring services available. In addition to aggregating user-generated content that mentions your brand, it also tracks things like brand strength and brand reach. It's sort of like Google Alerts (discussed below) on steroids.

Using Social Mention is easy. It will directly link you to any Tweet, comment, post, or update that mentions your brand or your content, making it incredibly easy to interact with real people interested in you. When used correctly, this monitoring tool can help you present yourself as natural, responsive, and personable.

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ABOUT THE AUTHOR
image of Will Mitchell

Will Mitchell is a young entrepreneur and marketer in Tampa, FL. Learn more about him at the StartupBros About Page.