Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.
I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.
Therefore, here are five online marketing metrics you should be looking at every day.
1. Conversion Rate
If your website asks visitors to...
- Pay for a product or service
- Sign up for an account
- Provide an email address in exchange for something
- Or take part in any other business engagement
...then it will have a conversion rate. And let's be very, very clear: The success of your online business is directly tied to how well your website is converting visitors to customers/subscribers.
Set up your goals in Google Analytics and monitor your conversion rate by going to Conversions > Goals > Overview
Take the first step (it's free).
You may also like:
- How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]
- Forget ROAS, It's All About ROMI Now
- A Better Way to Gauge Sales Lift: Closed-Loop Measurement
- What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]
- The Marketing Metrics That Matter to the Bottom Line