Five Online Marketing Metrics You Should Monitor Every Day

Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.
I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.
Therefore, here are five online marketing metrics you should be looking at every day.
1. Conversion Rate
If your website asks visitors to...
- Pay for a product or service
- Sign up for an account
- Provide an email address in exchange for something
- Or take part in any other business engagement

...then it will have a conversion rate. And let's be very, very clear: The success of your online business is directly tied to how well your website is converting visitors to customers/subscribers.
Set up your goals in Google Analytics and monitor your conversion rate by going to Conversions > Goals > Overview


Siddharth Deswal is a marketer at A/B testing software Visual Website Optimizer. He's been involved with Web development for about 8 years and actively looks to help online businesses discover the value of conversion rate optimization. He tweets about A/B testing, landing pages, and effective marketing tips.
Twitter: @wingify
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These metrics are readily available in Google analytics
Nice article