You know how these things get started: One person hears a rumor, then tells two people, who in turn tell two people, and so on. Print marketing is especially susceptible to the rumor mill.

A host of inaccurate myths surrounds the print industry, leaving many with the wrong impression—that print isn't eco-friendly or effective... and other misconceptions.

However, misinformation can lead to missed opportunities and a weaker marketing presence for your brand. Protect yourself from the harmful myths by learning the truth behind the power of print.

Myth 1. Not Eco-Friendly

The paper industry is often unfairly criticized for being harmful to the environment, and the idea of a paper-free workplace has been a frequent topic of conversation over the past few decades.

However, paper can be recycled, and it is also a renewable resource. Paper often comes from managed forests or farms, which replant about 4 million trees every day (four times more than they harvest). In 2010, 63.5% of all paper consumed in the US was recycled, and the numbers have been increasing.

Paper-based marketing also has a smaller carbon footprint than digital marketing, since carbon emissions are only produced once, during the creation of the product. Meanwhile, carbon emissions occur every time someone uses a digital device. Even the act of producing a CD creates more CO2 emissions than printing a 100-page report in full color.

If you are still concerned about the eco-friendliness of your marketing collateral, you can take steps to ensure a smaller impact on the environment:

  • Always use stock made from recycled paper.
  • Encourage recipients to reuse, recycle, or even compost your materials instead of throwing them away.
  • Using organic inks (such as soy ink) is a great way to avoid adding harsh chemicals to your marketing materials.
  • You can skip the ink altogether and use blind embossing or die cutting, which require no ink at all.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vladimir Gendelman

Vladimir Gendelman is founder and CEO of Company Folders Inc. He has spent over a decade learning the ins and outs of print marketing and specializes in helping businesses create quality marketing materials they can be proud of.

LinkedIn: Vladimir Gendelman