Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Three Ways to Improve Your Facebook App Engagement

by Roger Katz  |  
September 18, 2013
  |  1,947 views
In this article, you'll learn...

  • How social apps can help boost engagement
  • How to cultivate a deeper connection with fans using apps
  • Three simple principles for successful engagement on Facebook

"Engagement" may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users.

At its best, though, engagement in a community such as Facebook opens up the potential of a shared and "human" social experience between a brand and its fans, and then extends that connection from fans to friends of those fans.

So how can brands encourage social sharing? Beyond creating interesting News Feed posts—every day—brands can deploy social engagement apps to showcase campaigns and content in a way that is more immersive than a single News Feed post.

Apps come in many forms—from simple pages that allow browsing of product content—to complex integrated activities such as games, quizzes, sweepstakes, contests, live-streaming events, and more.

How to use apps to cultivate a deeper connection with fans


The best social apps have a few things in common: They engage, entertain, and invite participation from the user in ways Facebook pages and other forms of online media cannot. They invite a deeper connection with a fan than can be achieved with a simple post to the Facebook News Feed.

Indeed, in our research, we have found that posts generated by social engagement apps are seven times more engaging than regular content in a brand's News Feed. The posts generated by social engagement apps are simply more likely to be commented on, shared, and Liked by fans than other News Feed content.

Through our experience with hundreds of leading consumer brands, we see that basic best-practices for boosting engagement on Facebook fall into three main categories.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Roger Katz is CEO of Friend2Friend, which offers social media tools and software that enable brand marketers to engage consumers on Facebook and LinkedIn. Reach him via roger@friend2friend.com.

LinkedIn: Roger Katz

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!