For my sister's birthday, I was searching for a gift—a Sony phone, the Xperia series. I knew approximately what I needed, but not the exact model. I was surfing from page to page, unable to find what I needed, and at some point I simply lost patience.

Why? Because I landed on either the official website's pages, where they didn't sell phones, or on the pages of specific phone models, which were not what I wanted. I wanted a whole line of Sony Xperia devices from which to make my purchase.

Fortunately, that experience helped me to see a possibility that for some reason is rarely used by online stores. At my place of work, we then went on to implement such an on-page solution for our clients—and always with great success.

Here are the outcomes for one of our clients:

For a week...

For a month...

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ABOUT THE AUTHOR
image of Roman Dobronovsky

Roman Dobronovsky is SEO team lead at Promodo. He is also an experienced speaker and participant in numerous events and conferences in Ukraine and elsewhere.