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At the end of each year, I predict what personal branding trends will be valuable to career-minded marketers in the coming year. In writing this article, I continue the series with much enthusiasm, because many exciting changes are afoot that will simplify building your brand in 2013.

You will see some common threads linking many of these trends, as well as interconnections between them. For example, LinkedIn features prominently in many of the entries because of the significant changes it has been making to its functionality. The importance of using multimedia, and using it well, is also a notable theme.

As you review these brand-building opportunities, consider how you will incorporate them into your strategies to increase your influence, achievement, and personal brand value.

1. Curation

Since social media turned the Internet on its ear, seemingly everyone on the planet has become their own media outlet, creating, posting, and distributing original content.

The resulting upload overload has left many looking for less-demanding alternatives. Career-minded professionals understand that personal branding does not require constant content creation, and that the new key to expressing your point of view is content curation.

Potent curation tools like Tumblr and Pinterest, plus newbies that will pop up in 2013, provide the opportunity to express your brand with the help of the ideas, images, and other information from the vast library that is the Internet, with limited original writing required. Phew!

2. Customization

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda