At the end of each year, I predict what personal branding trends will be valuable to career-minded marketers in the coming year. In writing this article, I continue the series with much enthusiasm, because many exciting changes are afoot that will simplify building your brand in 2013.
You will see some common threads linking many of these trends, as well as interconnections between them. For example, LinkedIn features prominently in many of the entries because of the significant changes it has been making to its functionality. The importance of using multimedia, and using it well, is also a notable theme.
As you review these brand-building opportunities, consider how you will incorporate them into your strategies to increase your influence, achievement, and personal brand value.
Since social media turned the Internet on its ear, seemingly everyone on the planet has become their own media outlet, creating, posting, and distributing original content.
The resulting upload overload has left many looking for less-demanding alternatives. Career-minded professionals understand that personal branding does not require constant content creation, and that the new key to expressing your point of view is content curation.
Potent curation tools like Tumblr and Pinterest, plus newbies that will pop up in 2013, provide the opportunity to express your brand with the help of the ideas, images, and other information from the vast library that is the Internet, with limited original writing required. Phew!
Take the first step (it's free).
You may also like:
- Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]
- How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs
- How to Survive a Layoff or Furlough During the Pandemic [Infographic]
- Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]
- The Average Age and Tenure of C-Suite Executives