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How to Use Web Video to Win Business and Wow Customers

by David Ingram  |  
January 18, 2013

The benefits of Web video for business are all too clear, and as a marketing medium it's really hotting up.

A Web video or video infographic is a high-impact format that helps viewers retain information better than they would simple text or images.

That's because the human brain is programmed to much more quickly take in large amounts of information presented in a combination of images, movement, and sound rather than as images, text, or audio alone.

No wonder Web video is taking off as a powerful marketing medium.

What's the Relevance to Business?

For businesses, Web video is vital if you want to stay ahead of the competition. I don't suggest that you forgo other marketing tools, but adding video to your marketing arsenal is likely to make an impact on your sales, simply because the medium is so powerful.

Web video has a significant influence on consumer purchases, according to AYTM Market Research (Brafton, 2012), and video results appear in roughly 70% of the top 100 listings in search results, according to Searchmetrics (MarketingWeek, 2011).

Why? Because people love them. It's time you asked yourself why you haven't yet used video, as the ROI can be significant.

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David Ingram is on the digital marketing team at My Social Agency, a UK-based digital marketing and social media agency. He is an evangelist of the power and impact of Web video.

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  • by @pragmatik Mon Jan 21, 2013 via web

    Interesting article - any particular best practice examples you'd call out - or maybe even a 'worked example' of this article if it were in a web video format?

  • by Heidi Richards Mooney Fri Jan 25, 2013 via web

    ONe of my businss goals this year is to learn all I can about video and master it to promote my business and my client's too. I have created hundreds of videos for both and still feel like a novice . USing a script is important but sometimes Ilove to film those impromptu moments without any end game in mind. I am dfinitely going to check out Adobe After Effects.
    Thanks so much ,

    Heidi Richards Mooney

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