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10 Personal Branding Trends for 2013 (Part 2)

by William Arruda  |  
January 24, 2013

In 10 Personal Branding Trends for 2013 (Part 1), I shared five important personal branding trends for the New Year. In this second installment, I present five more trends you should consider making use of in your personal branding strategy to help you stand out and achieve your career goals.

6. QR Codes

I was in a neighborhood of Buenos Aires called Palermo SoHo recently and I noticed that every storefront had a QR code on it. QR codes are popping up all over, and it's not just in the hip neighborhoods of major cities. You can see them on billboards, print ads, coffee mugs—and, most recently, on resumes, business cards, and in all kinds of correspondence. You can even get a custom QR code printed on a T-shirt or wristband to help direct people you meet to your personal website.

According James Alexander and the cool folks at, personal QR codes and Microsoft Tag barcodes are essential; they let you instantly share your mobile business card, and they send real-time text or email alerts whenever someone scans your code, including organization name, type, and location.

Soon, QR codes will be on our name badges at networking functions, allowing people we meet to instantly add us to their contact list or link to our online profiles to learn more about who we are.

If you start now, you can be ahead of the curve; you can use your QR code as a conversation starter and a way to stand out from the crowd at that next AMA meeting.

7. Timeline

When Facebook launched its Timeline about a year ago, it sparked a fury. Some loved it, and some thought it would mark the end Facebook's rule over the realm of social networking.

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William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda

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  • by Brittanie Wed Jan 30, 2013 via web

    I'm not 100% sold on QR Codes. They offer some cool guerrilla-like marketing tactics but I don't think businesses are using them a their full potential. Most QR Codes I've personally scanned just bring me back to the home page. I think that if a business is going to use them, there should be more of an incentive for the customer or it should bring them to a page related to where the code is placed.

    - chatmeter

  • by giuliano Fri Feb 1, 2013 via web

    I suggest you also check Olocode ( an alternative to QR code for contact management that does not require camera scanning, includes your full contact details and your picture (QR capacity is very limited), occupies minimal space on business cards, can also be added to email signatures or spelled on the phone, works on smartphones, PCs, Macs and tablets, keeps people updated if your contact details change, and so on.

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