In Part 1, I shared four personal branding trends for 2014. Here are the final four. Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your success.
5. LinkedIn Profiles—From Employment Line to Branding Lifeline
Virtually every personal branding keynote and workshop I delivered in 2013 included LinkedIn content, and almost one-third were devoted to LinkedIn. That was not my doing; it was requested by my corporate clients.
The corporate mindset about LinkedIn has shifted from "this is a job search/hiring tool" to "LinkedIn is a valuable branding tool for my company, and I need my employees to take it seriously." I have some clients who are investing time and talent in helping their employees build stellar profiles and learn how to use LinkedIn to do their jobs better.
As a marketer, you can see the potential of having every employee following your LinkedIn company page and sharing your updates. Take the lead this year. Build a program to get all your employees on LinkedIn, and work with them to amplify your marketing communications.
In addition, thanks to the vast feature enhancements LinkedIn rolled out in 2013, the site is quickly becoming the hub of your online identity—sometimes outpacing the impact of your personal website. Your LinkedIn profile often shows up first in a Google search, so it's likely the first place people visit to learn about you. And it allows you to build a truly three-dimensional profile of who you are, complete with images and embedded videos.
6. Mobile—From Desktop to Handheld
Your personal branding activities are becoming easier to do on the fly. That's because more and more mobile apps make it easy for you to build your brand on the go. In the coming year, more of us will spend more of our brand-building time with our mobile apps than with an old-fashioned browser on a desktop computer. In fact, many of us don't even have a conventional desk anymore.
William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.
LinkedIn: William Arruda