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Six Must-Have Traits of a Social Media Manager

by Yo Noguchi  |  
March 12, 2014

The business is going well, and you're getting some traction on Facebook, but you're at the point of social media burnout. You've decided it's about time your business had a dedicated social media manager. Good move. Because it's a big job, even if you're using the best social media management tools.

But what skills, traits, and experience you should be looking for in the perfect social media manager?

1. Experience With Multiple Platforms

It may sound obvious, but a social media manager who has experience only with Twitter and Facebook isn't going to be the perfect candidate. What about blogs, forums, and newer platforms such as Instagram and Pinterest? Your social media manager needs to understand the major social platforms; at the very least, he must have the ability to learn the platforms quickly.

Part of understanding social is understanding the platforms and how they can be most effectively used to benefit your brand. As your social media strategy grows, you may well need to use more platforms, and you need your manager to be able to hit the ground running on those new platforms.

2. Great Writing Skills

To effectively communicate across social media platforms, your social media manager has to have an adaptable and engaging writing style. The way we communicate on Twitter can be very different from the way we do on Facebook: We all know that getting your point across in 140 characters can be tough! You manager needs to be able to write long-form text, too, particularly if you're using a blog as part of your strategy.

3. A Thick Skin

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Yo Noguchi is a DIY marketing expert, guest blogger, and frequent contributor to a blog hosted by Benchmark Email marketing service.

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  • by Davina K. Brewer Wed Mar 12, 2014 via web

    The other must have and inherent in almost all of these Yo - good list BTW - good communications skills.

    Writing well is only part of being a good communicator. You have to listen, listen to what matters. You have the interpersonal skills to develop relationships with many different people; you'll have to be able to read between the lines. Like understanding different platforms, you have to understand that human dynamics will vary on each. Part of the think skin and not panicking, you'll have to be able to think on your feet, respond swiftly and professionally in complex situations. You have to be social, engaging, human - all the while effectively communicating the brand message. FWIW.

  • by Amanda Dodge Wed Mar 12, 2014 via web

    I agree with the analytical brain part. Remember a few months ago when everyone was saying that Facebook was going to be the new MySpace by 2016? That doesn't matter. The ability to adapt to changes and platforms will keep your social media manager on top of whatever network is trending at the time.

    Well, that and good writing skills.

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