You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors.

But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow completely stops?

Sadly, most websites are filled with dead ends.

Here are seven blind alleys that are probably on your site right now. Those hidden corners where you offer your visitor nothing—your "thank you" pages, your "Nothing Found" pages, and even your most-visited marketing pages.

The following seven dead ends are all common, huge missed opportunities...

1. Service Pages

Amazingly, most marketing websites have pages that just stop. No call to action. No internal links. The text just ends, and the visitor is left at a lonely little footer.

Great websites have pages designed specifically to gently guide visitors toward actions, toward next steps.

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ABOUT THE AUTHOR
image of Andy Crestodina

Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning Web design company. With 16 years of Web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing.