You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors.
But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow completely stops?
Sadly, most websites are filled with dead ends.
Here are seven blind alleys that are probably on your site right now. Those hidden corners where you offer your visitor nothing—your "thank you" pages, your "Nothing Found" pages, and even your most-visited marketing pages.
The following seven dead ends are all common, huge missed opportunities...
1. Service Pages
Amazingly, most marketing websites have pages that just stop. No call to action. No internal links. The text just ends, and the visitor is left at a lonely little footer.
Great websites have pages designed specifically to gently guide visitors toward actions, toward next steps.
Andy Crestodina is the Strategic Director of Orbit Media, a Web design company in Chicago. He's also the author of Content Chemistry, An Illustrated Guide to Content Marketing. Connect with Andy on Google+.
LinkedIn: Andy Crestodina