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Four Ways to Give Your Website That Local Flavor All Over the World

by Rachel Chilson  |  
July 10, 2014

The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally.

According to that same study, however, if you have only an English version of your website, you're limiting yourself to one-third of that revenue.

Your website is your storefront to the world. If you want to reach targeted locales around the globe, you'll want to consider localizing your website to meet your audiences' unique needs—and there's more to doing so than translating your copy.

1. Create a positive user experience with custom layout and navigation

Various cultures may have unique website design preferences based on what they're used to seeing online. Creating a positive user experience for your global audiences includes adjusting your website's structure to fit their needs.

Consider, for example, Coca-Cola. No two of the company's many websites are exactly alike (and there's good reason for that).

If we compare the United States version on the left with the Pakistan version on the right, you can notice differences in layout, navigation, and even the amount of content shared.

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Rachel Chilson is an online marketer at Sajan, a language translation and localization provider with offices around the globe. She is responsible for Sajan's online content strategy and social media efforts.

Twitter: @RachelChilson_

LinkedIn: Rachel Chilson

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  • by J Dillard Thu Jul 10, 2014 via web

    That was a brilliant article. I do local websites for -- the global technology company. Your insight into the colors and styles of what localities prefer is spot on. The article was well researched as well. Marketers such as myself truly appreciate you.

  • by parker Thu Jul 31, 2014 via web

    Its an good idea to bang with multimedia.

    All we did these days is -we replaced words with pics. Saying the people finds that pics are easier to communicate and understand but now we say pics to be replaced with multimedia stuffs these things happens and goes on happening when the worlds expectation changes. :) ....

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