The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally.

According to that same study, however, if you have only an English version of your website, you're limiting yourself to one-third of that revenue.

Your website is your storefront to the world. If you want to reach targeted locales around the globe, you'll want to consider localizing your website to meet your audiences' unique needs—and there's more to doing so than translating your copy.

1. Create a positive user experience with custom layout and navigation

Various cultures may have unique website design preferences based on what they're used to seeing online. Creating a positive user experience for your global audiences includes adjusting your website's structure to fit their needs.

Consider, for example, Coca-Cola. No two of the company's many websites are exactly alike (and there's good reason for that).

If we compare the United States version on the left with the Pakistan version on the right, you can notice differences in layout, navigation, and even the amount of content shared.

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image of Rachel Chilson

Rachel Chilson is an online marketer at Sajan, a language translation and localization provider with offices around the globe. She is responsible for Sajan's online content strategy and social media efforts.

Twitter: @RachelChilson_

LinkedIn: Rachel Chilson