The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices.

Set proper goals and maintain KPI

An ideal outreach campaign must begin with a clear set of objectives. Without them, it is impossible to measure success and define a consistent key performance indicator (KPI).

The purpose of your influencer outreach program might be to get influencers to write for your blog, become brand advocates, or vouch for your content or brand credibility. Start by defining clear targets.

Have different KPIs for different social media channels. After all, those channels are different from each other; your approach to each will be different, as will which objective is best suited for each.

Identify top influencers relevant to your purpose

The logical second step is identifying your niche influencers active on social media. Also, if you want to conveniently measure your outreach efforts and follow a KPI model, then it is a great idea to organize your targeted people into separate tiers, based on their social authority and influence.

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ABOUT THE AUTHOR
image of Vibhu Satpaul

Vibhu Satpaul is cofounder and chief operations officer at Search Eccentric.

Twitter: @VSatpaul