Fast-growing Instagram has exploded to over 200 million monthly active users in just three years. And although millions of businesses have joined Instagram, few have successfully figured out how to harness the popularity of the image-based social platform.
With not many advertising options available for marketers who'd like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.
Influencer marketing is not a new concept. You've probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram, though? It puts all the others to shame!
Instagram influencer campaigns can yield tremendous results because of the amount of engagement each post generates. Studies have found that Instagram engagement rates are up to 58 times higher than that of Facebook and 120 times higher than Twitter's.
With so many users interacting with content, marketers can do a lot more—with a lot less.
Case No. 1: SHREDZ
SHREDZ is a nutritional supplement company that posted about $90,000 in annual revenue at the end of 2012. Its marketing team noticed that there was a growing fitness trend on Instagram, and some users were growing some massive followings.
The team went out and found dozens of Instagram users with engaged followings and offered those Instagram users free supplements and monthly payments in return for posting images of them working out with the SHREDZ product.
Ryan Stewart is the owner of Webris. Before that, he was a marketing consultant with Deloitte and Accenture consulting. Ryan holds an MBA and played Division 1 football for the College of the Holy Cross.