Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How to Build an Instagram Influencer Campaign in Six Steps

by Ryan Stewart  |  
October 20, 2014

Fast-growing Instagram has exploded to over 200 million monthly active users in just three years. And although millions of businesses have joined Instagram, few have successfully figured out how to harness the popularity of the image-based social platform.

With not many advertising options available for marketers who'd like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.

Influencer marketing is not a new concept. You've probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram, though? It puts all the others to shame!

Instagram influencer campaigns can yield tremendous results because of the amount of engagement each post generates. Studies have found that Instagram engagement rates are up to 58 times higher than that of Facebook and 120 times higher than Twitter's.

With so many users interacting with content, marketers can do a lot more—with a lot less.

Case No. 1: SHREDZ

SHREDZ is a nutritional supplement company that posted about $90,000 in annual revenue at the end of 2012. Its marketing team noticed that there was a growing fitness trend on Instagram, and some users were growing some massive followings.

The team went out and found dozens of Instagram users with engaged followings and offered those Instagram users free supplements and monthly payments in return for posting images of them working out with the SHREDZ product.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ryan Stewart is the owner of Webris. Before that, he was a marketing consultant with Deloitte and Accenture consulting. Ryan holds an MBA and played Division 1 football for the College of the Holy Cross.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by AbenaNYC Mon Oct 27, 2014 via web

    3,800 views and no comments? Well, I say, it. Thank you.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!