Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.
Here are examples of 10 proven tactics to increase newsletter subscriptions.
1. Header Bar
This section is prominent, and it can be made to float down with navigation so it's always there. Adding a countdown to create sense of urgency and combining it with a good value proposition can serve as subscription booster. To add such a toolbar to your website use HelloBar, ManyContacts, or similar solutions.
Here's a great example from Quicksprout:
Why does it work?
- The color of the toolbar differs from the overall design's color palette, so it is noticeable.
- Its value proposition is to share free knowledge about how a well-known brand (TechCrunch) has increased its traffic—and visitors would like know about the tactics that industry leaders use.
2. Pop-Up Notice When Users Go to Close the Website Window
Take the first step (it's free).
You may also like:
- Four Steps to Ensure Your Email Campaigns Work
- Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right
- The Email Innovations That Most Interest Consumers
- What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)
- Email Personalization: Stats and Tips [Infographic]