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Receiving Web design feedback, complimentary or otherwise, can be a touchy experience for designers. Marketers need to be careful how they deliver feedback—whether it's their first time working with the designer or their tenth time.

Giving design feedback should be collaborative and painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. On the other hand, providing unclear notes or not enough feedback might prove even less effective.

Instead, to create the best designs possible, you need to find the right balance between being too harsh and too lenient or inconclusive. Good feedback is essential to good design.

So, how do you find that happy medium? Consider these five tips when looking to improve your design-feedback process.

1. Evaluate the problems

It's easy to pick out what isn't working, but it's much more challenging to actually assess those problems and effectively communicate them. As the person in charge of giving feedback, you have to not only determine what areas need work but also explain the reasoning behind your critique and provide suggestions for moving forward.

It's hard for a designer to understand why you don't like something if you just say, for example, "remove that drop-down" or "make that green instead of blue." Instead, you need clarify what the issue is and why the change needs to be made. Doing so will help the designer develop an appropriate solution and come back to you with a much-improved design.

Clarifying the issue will also give the designer insight into what you like and what your customers need, and that information will be valuable for future projects.

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image of Roy Chomko

Roy Chomko is president of Adage Technologies, a Web and software development firm that he co-founded in 2001. He has over 20 years of experience in technology sales, consulting, and development.

LinkedIn: Roy Chomko