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Seven Tips for Creating Credibility for a Marketable Website

by Daniel Cochran  |  
November 21, 2014

Whether you're a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It's easy to get wrong.

Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes.

1. Don't get stuck in the past

A website visitor's first impression of you is based on how your site appears. If it looks outdated, users will assume that it is. For example, you should avoid color schemes that peaked in the '80s, especially bright or contrasting hues that strain the eyes.

Even if visitors survive the onslaught of color, they won't last much on the page if navigating the website is onerous. Make sure you have an easily located central menu, with a button that quietly demands to be clicked. Also, keep important information large and in charge; place it in the biggest section, closest to the top of its page (and oriented toward the left rather than the right, if it makes sense to do so).

Your logo is also of chief importance: If visitors don't see it readily displayed, they could literally forget what site they're on (awful but true). Your logo doesn't have to go in the top left-hand corner, but a spot that is just as visible would be ideal.

2. Chart your progress

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Daniel Cochran is the head writer for Marqana Digital. He divides his time between writing and editing content and poring over the latest in digital marketing methods.

Twitter: @DanielatMarqana

LinkedIn: Daniel Cochran

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  • by Dirk Wed Nov 26, 2014 via web

    Thanks for the tips! Most bloggers often wondered why they find it hard to market their website's product and services. They forgot that blogging and marketing is not just about content. It is also essential to keep eye on the latest online marketing trend, Google algorithm, Web designing or the template that you are using and of course monitoring the Google Analytics so you would have an idea where your visitors come from, what is the most visited post and which is not.

  • by Zo play Mon Apr 6, 2015 via web

    YouTube is a very effective marketing medium for many businesses. Adding a call-to-action to your video can direct people to other content at other sources, such as your website. The author shares tips on call-to-action overlays, end cards and channel greetings that should up your engagement and conversion rates.

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