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How to Master the Balancing Act Between Web Design and Functionality

by Roy Chomko  |  
November 26, 2014

The technical and aesthetic components of "good" Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product.

However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals.

From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.

1. Know your audience

Obviously, one of the first steps to striking a balance between design and functionality is to understand exactly how your audiences will be using your site. Are they searching for information or trying to make a purchase?

A strong website facilitates its audience's goals through both appearance and usability.

Bonding both design and development teams behind a common set of goals prevents power struggles later on. If internal disagreements arise at any point in the development or design process, those initial audience objectives will serve to keep the initiative moving forward.

The website exists to facilitate the audience's needs; its design and functionality are simply means to achieve that end.

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Roy Chomko is president of Adage Technologies, a Web and software development firm that he co-founded in 2001. He has over 20 years of experience in technology sales, consulting, and development.

LinkedIn: Roy Chomko

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  • by Derek Wed Nov 26, 2014 via web

    I'm curious to know what your thoughts are about a long-scroll parallax home page for drawing in prospects while also having many pages, with a clear focus for each page?

  • by Tony Moon Wed Nov 26, 2014 via web

    Excellent article! I've been preaching #5 for some time now, couldn't have worded it better myself. I am frequently asked about long-scroll parallax websites. I just about fall off my chair when my clients consider trading in their highly optimized website for a simplified WordPress long-scroll parallax website. This article will serve as future ammunition in my fight for best practice website design!

  • by Pete Thu Nov 27, 2014 via web

    Good web design and functionality are only two important aspects of building an online business.

    The fundamental reality is this: to build a web business the vast majority of people need an easy-to-follow, all-in-one, proven, ethical ebusiness-building system (not a get rich quick scheme) to get (1) a significant amount of traffic and get (2) targeted traffic. Otherwise you'll end up having (and building) only a lovely designed webSITE but not a webBUSINESS.

  • by Shinu Mon Dec 15, 2014 via web

    Wonderful blog post! By using parallax, a website hits more bounce rate. This how helps to do online business. Otherwise, I agree with Pete comments.

  • by Jasmine Williams Mon Dec 29, 2014 via web

    Interesting. I did not know that the long-scroll parallax websites were not as search engine friendly. That makes sense. Too bad because those sites are very engaging to use. Perhaps they make for good landing/campaign pages.

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