The technical and aesthetic components of "good" Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product.

However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals.

From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.

1. Know your audience

Obviously, one of the first steps to striking a balance between design and functionality is to understand exactly how your audiences will be using your site. Are they searching for information or trying to make a purchase?

A strong website facilitates its audience's goals through both appearance and usability.

Bonding both design and development teams behind a common set of goals prevents power struggles later on. If internal disagreements arise at any point in the development or design process, those initial audience objectives will serve to keep the initiative moving forward.

The website exists to facilitate the audience's needs; its design and functionality are simply means to achieve that end.

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image of Roy Chomko

Roy Chomko is president of Adage Technologies, a Web and software development firm that he co-founded in 2001. He has over 20 years of experience in technology sales, consulting, and development.

LinkedIn: Roy Chomko