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The planning. The design. The writing. The programming and testing. Building a website can take hundreds of hours of work over months of time. And then, finally, it's live.

The result of all that effort depends on a lot of little things. And some of those little things can often hurt the result—big time.

Some common mistakes have big consequences, but they're also fixable. And some of those fixes are easy. This article is about five mistakes that can cause big problems but have easy fixes.

Note: The screenshots in this article are from sites that make big mistakes, but to protect their identities we've obscured their logos.

Mistake 1: Homepage Headline Hints

It's not obvious enough. Your homepage hints at it, but it doesn't explicitly tell visitors what you actually do. This is a devastating mistake that combines several design and content flaws.

  • Your homepage headline is clever but unclear.
  • Your featured image (or slideshow) doesn't show your product or service.
  • Your navigation labels are generic: Home, About, Services, Contact.
  • Your homepage text is all branding and benefits but doesn't actually say what you do.

Not all your visitors know you, so a homepage that doesn't immediately communicate what you do is a big problem.

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image of Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning digital agency. Over the past 20 years, he has provided digital marketing advice to 1000+ businesses. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.