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Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)

by Noelle Federico  |  
January 9, 2015

"Selfie: A self-portrait photograph, typically taken with a hand-held digital camera or camera phone." —Wikipedia

Chances are you've not only heard of selfies by now but also taken your own, whether you're a teen or a Baby Boomer.

In fact, the popularity of the selfie seems unstoppable as people keep taking pics of themselves with nearly ubiquitous smartphones and posting them to social media sites—Instagram, Facebook, Twitter, Pinterest, Google +, and more.

So how is this trend relevant to promoting your business?

The selfie has opened up opportunities for brands to market themselves online. Selfies are highly effective at driving likes, shares, and comments on a user's post, and brands can make use of this trend to increase awareness of and engagement with their products and services among fans and followers.

If your business hasn't tapped into the power of the selfie yet, it's time to get busy. With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and products.

Let's say a clothing retailer posts photos of models wearing its clothes on its website or social media accounts. Once sales occur, images of customers wearing the outfits can then be posted. This approach reassures potential customers that the merchandise fits across a wide range of shapes and sizes, for example. Moreover, instead of using standard "catalog-style" models, experienced customers can help new customers relate to the products better.

How can you use selfies as part of your company's marketing strategy?

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Noelle Federico is the business manager and CFO of Dreamstime LLC, a provider of stock images and stock footage.

LinkedIn: Noelle Federico

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  • by Bernie Borges Fri Jan 16, 2015 via web

    These are great tips! I enjoy seeing selfies of people who gather together for a meeting or social outing. Another good use of selfies is from employees that work remotely. Encourage them to take selfies from their work space to keep them engaged with their work colleagues that are geographically distributed. Using environmental shots such as palm trees, subways, etc., is a fun way to mix it up for those remote employees.

  • by Persis Wed Jan 21, 2015 via web

    Truly innovative thoughts....Really awesome ...helpful as well

  • by Rubie Garcia Mon Feb 16, 2015 via web

    "Some businesses hold contests that encourage fans and followers to take photos of themselves with particular products." - I think this really appeals to both customers and businesses. Fans have a reason to take their own selfies while companies benefit from free advertising.

    Great tips, Noelle! Businesses can use it to interact with their customers on a deeper level and increase brand presence.

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