"Selfie: A self-portrait photograph, typically taken with a hand-held digital camera or camera phone." —Wikipedia

Chances are you've not only heard of selfies by now but also taken your own, whether you're a teen or a Baby Boomer.

In fact, the popularity of the selfie seems unstoppable as people keep taking pics of themselves with nearly ubiquitous smartphones and posting them to social media sites—Instagram, Facebook, Twitter, Pinterest, Google +, and more.

So how is this trend relevant to promoting your business?

The selfie has opened up opportunities for brands to market themselves online. Selfies are highly effective at driving likes, shares, and comments on a user's post, and brands can make use of this trend to increase awareness of and engagement with their products and services among fans and followers.

If your business hasn't tapped into the power of the selfie yet, it's time to get busy. With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and products.

Let's say a clothing retailer posts photos of models wearing its clothes on its website or social media accounts. Once sales occur, images of customers wearing the outfits can then be posted. This approach reassures potential customers that the merchandise fits across a wide range of shapes and sizes, for example. Moreover, instead of using standard "catalog-style" models, experienced customers can help new customers relate to the products better.

How can you use selfies as part of your company's marketing strategy?

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image of Noelle Federico

Noelle Federico is the business manager and CFO of Dreamstime LLC, a provider of stock images and stock footage.

LinkedIn: Noelle Federico