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Seven Conversion Rate Tactics That Increased Sales by $21 Million

by Steven Macdonald  |  
January 21, 2015
  |  3,988 views

Website conversion experts boast about increases in conversion rate percentages. But what it really should come down to is money—revenue increases.

I mean, if you have 10 sales per year, and I help you get 11 sales per year, that's a whole 10% lift in conversion rate.

Sounds awesome, right? Not if you pay me $500 to do the job and your average order value is $10. At that rate, you're out of business and I'm out of a job.

In this article I'm using real numbers and giving you seven specific examples (which you can use) that helped me increase online sales by more than $21 million.

7. Email Remarketing


When SeeWhy issued its Top 10 Converting Websites report, one thing became obviously clear: The best websites in the world use email remarketing. We're talking websites that convert 40% of their website visitors.

When the report was first published in 2010, very few email service providers had rolled out an email remarketing solution as part of their functionality, and building a solution internally would take months... or years!

I tested it manually. I created the email copy, I hand-picked a couple of dozen visitors who had abandoned their shopping cart and sent the email from my personal inbox. The entire process took less than half a day.


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Steven Macdonald is an online marketer at SuperOffice. Based in Tallinn, Estonia, he works in content marketing, SEO, and conversion optimization.

LinkedIn: Steven Macdonald

Twitter: @StevenMacd0nald

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  • by Lisa Bopf Bensinger Wed Jan 21, 2015 via web

    Great article! Question, I was trying to access Forrester report for Small Website Investments That Pay Off and the page link said that it was longer available, please advise. Thanks again for the great insight to share with my clients.

  • by Vahe, MarketingProfs Wed Jan 21, 2015 via web

    Hi, Lisa. That link has now been updated.

  • by Morgan Wed Jan 21, 2015 via web

    Are there any free alternatives to hello bar? I would love to try that feature out, without having to display their giant logo.

  • by Steven Macdonald Thu Jan 22, 2015 via web

    Hi Morgan, I recommend the SumoMe smartbar. The freemium version is branded but the paid version is free of any logo http://sumome.com/

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