In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, and it helped marketers uncover valuable insights about their target customers; it also made it easier than ever to determine return on investment (ROI).
As 2015 goes into full swing, it looks like that evolution won't be slowing down.
For the modern CMO—for every marketer today—it's easy to feel overwhelmed by new progress in the field. Suddenly, data must drive all marketing decisions, strategies must be tailored to translate across a multitude of mobile devices, and CEOs are demanding to see measurable and actionable results.
You can feel as though you're drowning in new opportunities, obligations, and variables.
If you're a marketer who wants to stay ahead of the curve, here are some resolutions you should consider keeping in 2015.
1. Prioritize data
Marketing is now a science. Make it a priority to treat it as such in 2015. The data you collect holds valuable information for your company's operations, including details on how campaigns are performing, whom you are reaching and how they react to your brand, and what you're doing especially well (or not.)
Take advantage of all that information to reconfigure your strategy if it seems misaligned with the data, and track your results; doing so not only allows you deeper insight into how you're operations are faring but also keeps you and your team accountable by helping you determine the relative ROI of your various efforts.
Take the first step (it's free).
You may also like:
- Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
- Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
- How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
- Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
- How to Create a Customer Journey Map to Optimize Your Campaigns