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The Perfect Pinterest Formula for Growing Your Following

by Andy Eliason  |  
February 12, 2015

In this article you will learn...

  • A tested and repeatable formula for creating pinnable pins
  • What visual cues make your pins stand out
  • Why you need to do more than "pin it and forget it"

When Pinterest emerged as a popular and effective network for reaching new customers, businesses jumped on the new platform as fast as they could, filling up boards with pin after pin of content.

Naturally, with so many new pins demanding attention every day, people with something new or original to say were getting buried under the sheer weight of the constantly growing content.

With so many companies still vying for a limited amount of attention, pinners need to do something to stand out from the crowd. It's not enough that the pin looks good... It also has to accomplish something tangible, and it has to make the most of Pinterest's unique characteristics.

If you're still just pinning images for the sake of adding content every day, you might as well refocus your time on other marketing channels.

Just a bit of know-how and practice, however, can generate the kind of pins that engage other users and drive traffic to your website. There may be millions upon millions of pins going up every day, but you can still make yours stand out.

The Perfect Pin Formula

Pinterest users are inundated with infographics, images, recipes, movie reviews, and many other forms of visual media every time they log on. In that kind of environment getting noticed can be difficult—but not impossible.

So, to make it a little easier, we need a simple, repeatable formula that anyone can use to create memorable pins. Let's get the math-y bit out of the way first.

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Andy Eliason is the content marketing manager at He has been writing in the SEO industry longer than is technically healthy but swears he can stop whenever he wants.

LinkedIn: Andy Eliason

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  • by Chris Thu Feb 12, 2015 via web

    Nice article. It would have been a nice add-on if you had included some "best-in-class" type examples of each category.

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