When Google announced that mobile-friendliness will influence a site's ranking on search results pages, the need to move to responsive design was never clearer.

And, although designers have been quick to change their ways, not enough has been said about the impact of responsive design on copywriters.

Yes, copywriters, those wielders of winsome words. We still exist and we spend a lot of time contemplating how our expressive text can best complement those wonderful graphics.

We know from reading social trends that users don't like to read too much of what our craft produces, and we're not taking it too personally. We all know that good copy is still relevant. It's what perks up content, guides users through the most forward-thinking layout, and generally improves the experience on that optimized, mobilized, utterly amazing site.

So, copywriters out there (and other content producers), here are six tips for this brave new world where your services are still really needed.

1. Defer the desktop

Yes, responsive design is all about a seamless cross-platform user experience. You're writing for the desktop jockey as well as the mobile user, but let's face it: Mobile trumps desktop. And soon, wearable trumps mobile. An increasing amount of browsing and researching now happens on the tiny screen (although more buying is done on desktop).

One of the easiest ways to check that your content will work on a mobile device is to set your browser window to phone size. You'd be surprised how much you find to edit when your copy doesn't fit the screen. You can also see what your website content looks like on different-sized screens with free tools such as responsivepx.com or responsinator.com.

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ABOUT THE AUTHOR
image of Susan Solomon

Susan Solomon is a healthcare marketing vice-president in Southern California and a marketing instructor at four universities. She was a Fulbright scholar and she has written extensively on marketing, branding, and social media for more than a decade.

LinkedIn: Susan Solomon