The strategy you employ to market and grow your e-commerce business will help determine whether (and how quickly) you reach your goals and achieve success. And whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth.

Here is the good news: There are marketing and growth techniques that can put you on the path to success. Here is the not-so-good news: Sustained success won't come overnight.

Now let's take a look at seven highly efficient marketing and growth techniques for e-commerce businesses.

1. Focus on conversion optimization

How much traffic you push to your website doesn't really matter. All that matters is that people make a purchase. So the higher your conversion rate, the more money you will make.

(Here is a useful guide to conversion optimization. From testing to data mining, you'll learn quite a bit.)

The following scenario will open your eyes as to why conversion is so important:

  • For every 1,000 visitors to your site, 10 of them make a purchase. That's a conversion rate of 1%. If, on average, those 10 people purchase $100 worth of goods or services, you will earn $1,000 for every 1,000 visitors.
  • Now, if you find a way to double your conversion rate to 2%, every 1,000 visitors will bring in $2,000. Simply put, you double revenue without increasing traffic.

Many e-commerce business owners think the only way to increase sales is to increase traffic. Although that's one option to consider, increasing your conversion rate can be much more powerful.

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Catalin Zorzini is the founder of, a content marketing studio based in London.

Twitter: @zorzini

LinkedIn: Catalin Zorzini