Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs (relational database management systems). Spending worldwide on Big Data is forecast to hit $114 billion by 2018, growing at an annual rate of almost 30%.

With an ever-increasing number of SaaS and mobile app offerings being born in the Cloud, organizations will invariably need to adapt to new, non-relational paradigms for extracting, analyzing, and securing data.

That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.

The following are seven ways to prepare your marketing department, and your organization as a whole, for a future IT landscape dominated by Big Data technologies.

1. Find and use the appropriate integration methodology and technologies

It's highly probable that your firm's traditional RDBMS data warehouses will continue to function as mission-critical components of your enterprise systems architecture. When planning to incorporate Big Data solutions into existing infrastructures, it's crucial to identify the proper tools for integration. Technologies and purpose-built tools specifically designed for Big Data should be used.

2. Prepare the IT organization for the Cloud

Big Data technologies such as Hadoop and MongoDB are designed to perform in the Cloud, giving firms the ability to horizontally scale computing and storage resources as needed.

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image of Roman Lenzen

Roman Lenzen is VP of analytics at Quaero, a first-party audience data and analytics solution.

LinkedIn: Roman Lenzen