Let's be honest: Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.

So what makes a great presentation?

Here are seven tips you can follow to create and deliver a more memorable, engaging, and enriching presentation.

1. Be prepared

Most professionals know this step. But, in reality, there are two key elements to preparedness: Knowing your content and knowing your audience. Each reinforces the other, so if you keep both in mind you will have a more effective presentation.

For knowing your audience, ask yourself these questions:

  • What engagement level will they have coming in to your presentation: interested, uninterested; informed, uninformed?
  • Who will be in attendance: the decision-makers or non-decision-makers?

And for knowing your content:

  • Is it geared toward your specific audience based on the questions just posed?
  • And do you know every single inch of your presentation inside and out?

2. Know your purpose

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image of Matt Spaulding

Matt Spaulding is the president of Spaulding Communications and an instructor of business communication who focuses on how effective communication can create leaders and business success.

LinkedIn: Matt Spaulding

Twitter: @mattspaulding