If CMOs and CIOs had to make their relationship status public, most would have to check the "It's complicated" box.
Conflicting priorities and increasing competition for IT budgets are causing more and more friction between these C-levels—even as the need for a unified digital strategy makes cooperation more important than ever.
We are often reminded of that divide between Marketing and IT among our customers at Rackspace as we help them re-platform their websites and online stores. Those are complex, politically fraught digital assets tied directly to revenue, which makes them a common battleground for the marketing and IT departments.
But if they can't cooperate, they can't create consistent, relevant customer experiences.
The obvious solution is to build trust. But that's easier said than done when you consider the competing priorities, expectations, and personalities at play.
Based on our experience building bridges between CMOs and CIOs for the sake of a unified solution, here are four tips for a tighter alliance.
1. Respect each other's priorities
Take the first step (it's free).
You may also like:
- Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
- Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
- How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
- Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
- How to Create a Customer Journey Map to Optimize Your Campaigns