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How to Master Your Online Presence, Yoda Style

by Devon Hennig  |  
October 2, 2015
  |  3,765 views

"You must unlearn what you have learned."

When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn't referring to digital marketing.

Nevertheless, the old Jedi Master would make a terrific CMO today.

And if he had traded his position on the Jedi Council for a cushy desk job, he might have imparted these words of wisdom to Padawan marketers.

1. 'Judge me by my [presence], do you?'


A strong presence is the most important element of online marketing that local businesses can focus on: Half of all mobile searches are conducted with the intent of finding local results, and 61% of those local searches result in a purchase.

Accordingly, business owners require a simple way to control their online visibility and promote their reputation effectively.

The main areas to focus on for establishing an online presence are as follows:

  • Online listings: Making sure listings are accurate and consistent across key sources
  • Online reviews: Generating and promoting reviews and addressing negative ones
  • Mobile-friendly websites: Providing an effortless browsing experience for customers
  • Social activity: Maintaining active social accounts on the most relevant networks with consistent profile data and engaging content

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Devon Hennig is the director of marketing at Vendasta, a provider of white-label presence management and marketing automation solutions for agencies and media companies.

LinkedIn: Devon Hennig

Twitter: @devonhennig

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  • by Shannon Willoby Fri Oct 2, 2015 via web

    Brilliant use of Master Yoda's teachings... Clever, funny, and great advice. Well done, Devon!

  • by Jeannette Koczela Mon Oct 5, 2015 via web

    Very clever article, Devon. Your points are well-taken and it's a good reminder to be mobile-friendly.

  • by Roy Cowup Tue Oct 6, 2015 via web

    Thanks for sharing an amazing post, Devon!

    True, your online presence is your beacon. That includes your website, blogs, social media accounts, comments/ articles /posts on other websites.The tips you have mentioned here are great John, and I applaud you for getting these in one place for us.

    The last point is especially commendable, because we should manage SMM in a right way (or not manage it at all); there is no try.

    Have a nice day!

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