"You must unlearn what you have learned."

When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn't referring to digital marketing.

Nevertheless, the old Jedi Master would make a terrific CMO today.

And if he had traded his position on the Jedi Council for a cushy desk job, he might have imparted these words of wisdom to Padawan marketers.

1. 'Judge me by my [presence], do you?'

A strong presence is the most important element of online marketing that local businesses can focus on: Half of all mobile searches are conducted with the intent of finding local results, and 61% of those local searches result in a purchase.

Accordingly, business owners require a simple way to control their online visibility and promote their reputation effectively.

The main areas to focus on for establishing an online presence are as follows:

  • Online listings: Making sure listings are accurate and consistent across key sources
  • Online reviews: Generating and promoting reviews and addressing negative ones
  • Mobile-friendly websites: Providing an effortless browsing experience for customers
  • Social activity: Maintaining active social accounts on the most relevant networks with consistent profile data and engaging content

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Devon Hennig

Devon Hennig is the director of marketing at Vendasta, a provider of white-label presence management and marketing automation solutions for agencies and media companies.

LinkedIn: Devon Hennig

Twitter: @devonhennig