You've taken the step and expanded internationally, but for some reason your marketing isn't making the impact you thought it would.
Reaching international markets has become easier than ever because of the variety of digital tools available.
Simply translating your website into a local language and waiting for the new customers to come rolling in can be tempting: Your marketing is rock solid at home, so why wouldn't it work just as well abroad?
This article will cover five common reasons why that kind of thinking won't win you new customers, and it'll offer suggestions for achieving success.
1. You didn't choose the right audience
One of the biggest mistakes companies make with their global marketing is that they think of the world as an extension of their home market.
How much time did you spend analyzing your home market's buyers' profiles, their habits, behaviors, needs, and motivations? When expanding abroad, you need to do make the same amount of effort for every market that you decide to enter. You'll need to take an in-depth look at whether potential customers will have a need for your business and whether there are already established players there before you, among dozens of other factors.
Unless you have an unlimited amount of time (you don't) and an unlimited amount of experts to analyze each market (you don't), you'll need to focus on a select few target markets if you're going to be able to maximize your resources.