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Book Marketing Basics: Advice for Authors

by Megan Morrison  |  
November 20, 2015

Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal.

But, you don't have to be a marketing expert. You just need to apply marketing basics.

The four pillars of marketing are product, placement, price, and promotion. Here's how you can use them to accomplish your publishing goals.


The first pillar of marketing is simple: Create a phenomenal product. In this case, the product is your next novel, short story, poetry collection, or whatever you might have in mind. Here are a few key tips to help you on your way.

1. Seek Out a Mentor

Finding and investing in a mentor relationship with another writer is crucial. Mentors help support and encourage you through the writing process; they are also indispensable in helping you find the direction you want to take your writing and giving you time-tested advice.

2. Engage in Writing Events

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Megan Morrison is a student library assistant at the Ohio State University Libraries and formerly a blogger for Blooming Twig Books.

LinkedIn: Megan Morrison

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  • by Dayle Mon Nov 30, 2015 via web

    These marketing basics would be more effective if it is done properly.

  • by Dayle Mon Dec 7, 2015 via web

    I believe that these tips will surely help authors.

  • by Sophie Wilson Tue Oct 24, 2017 via web

    I'd also suggest adding email marketing as a way to engage and grow the audience. Currently, there are email service providers that offer special features exactly for Authors, like instafreebie and bookfunnel (more on email marketing for authors: ).
    What would be your opinion on email marketing as a part of marketing strategy for authors?

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