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Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)

by Luke Wallace  |  
November 24, 2015
  |  3,640 views

In article 1, we discussed what salespeople specifically like and dislike about CRMs. In article 2, we've put together a list of five CRM systems we think your salespeople would actually use.

Though not a comprehensive list (not every system may be a fit for every sales team), these systems offer an optimal combination of the features and functions salespeople want most in CRM software.

Here they are, in no particular order.

1. Base

Best suited for small-to-midsize companies with on-the-go sales teams that want to minimize manual effort.


According to Leary of CRM Essentials, Base is a rapidly growing company offering an innovative product. Designed exclusively for multi-device access, Base requires little manual effort to use, and all fields can be completely customized. The system records phone calls and tracks emails, and from the resulting information it automatically enters contact and sales data. Base's simple visual interface is easily viewable on any size screen and it's aesthetically pleasing.

For sales teams seeking more advanced functionality, Base offers a standalone sales automation module that includes visual reporting, sales forecasting, and lead tracking and management. Support is offered via support reps as well as an online knowledge base and video guides.


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Luke Wallace is a market research associate at Software Advice. He has worked as a researcher and strategist at Facebook, Mercedes-Benz, and the American Cancer Society.

LinkedIn: Luke Wallace

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  • by Bill Combes Tue Nov 24, 2015 via web

    Another great one to consider is Insightly - we use it at No Time for Social and it has been a great system for us.

  • by Abigail Fri Dec 18, 2015 via web

    Thanks for such a useful article! Personally I prefer to use https://www.bpmonline.com/ but it is always interesting to find some new useful information in this sphere.

  • by Gaurav Singh Sat Mar 25, 2017 via web

    Hey, Luke. Thanks for this really great article!
    I would just add that those who are looking for long-term and sustainable results for a theri business, sales and marketing should focus on:
    1)a CRM that doesn’t suck away your sales time and energy
    2)a CRM that actually helps you to do more sales.
    3) It manages your leads, managing multiple online and offline campaigns and client communications.
    4) Must have Mobile CRM Software with an amazingly user-friendly interface.
    5) fully-customizable to adapt to different business processes and models
    Using of CRM solutions for your business will provide you certain advantages. This include full automation of processes, better problem resolution, customer tracking, contact management and market management, cost effectiveness, reduction in working capital, easy in administration though sales force automation, easier collaboration of works & data quality management, on-demand analytics, and flexibility in internet marketing.
    [Comment truncated by MarketingProfs]

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