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In article 1, we discussed what salespeople specifically like and dislike about CRMs. In article 2, we've put together a list of five CRM systems we think your salespeople would actually use.

Though not a comprehensive list (not every system may be a fit for every sales team), these systems offer an optimal combination of the features and functions salespeople want most in CRM software.

Here they are, in no particular order.

1. Base

Best suited for small-to-midsize companies with on-the-go sales teams that want to minimize manual effort.

According to Leary of CRM Essentials, Base is a rapidly growing company offering an innovative product. Designed exclusively for multi-device access, Base requires little manual effort to use, and all fields can be completely customized. The system records phone calls and tracks emails, and from the resulting information it automatically enters contact and sales data. Base's simple visual interface is easily viewable on any size screen and it's aesthetically pleasing.

For sales teams seeking more advanced functionality, Base offers a standalone sales automation module that includes visual reporting, sales forecasting, and lead tracking and management. Support is offered via support reps as well as an online knowledge base and video guides.

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image of Luke Wallace

Luke Wallace is a market research associate at Software Advice. He has worked as a researcher and strategist at Facebook, Mercedes-Benz, and the American Cancer Society.

LinkedIn: Luke Wallace