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Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

by Johnathan Dane  |  
April 20, 2016
  |  5,323 views

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the supposed best-practices that experts tout, but sometimes those practices do the opposite of what you want.

They hurt your PPC conversion rates.

So with all the PPC landing page tips out there, how do you prioritize your A/B testing to achieve the best results, as quickly as possible?

Let's dive in some uncommon ways to do that.

PPC Landing Page Tip No. 1: Add more fields and steps


Sounds super-counterintuitive right?

The common landing page best-practices tell you that removing fields improves conversion rates, and the experts say it, too:


It makes sense. Until it doesn't...


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Johnathan Dane is founder and CEO of KlientBoost, which helps companies through intelligent PPC marketing and creative landing page design and testing.

LinkedIn: Johnathan Dane

Twitter: @Johnathan Dane

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  • by Hendrik Tue May 10, 2016 via web

    Good day Johnathan,

    this article was really helpful thank you,
    I really agree with what you saying about the fields and lately it has become something that is really lacking in most e-commerce web sites, I found to notice that people tend to make dissatisfying comments about not having enough info or having to be scared that their info is going to get distributed etc. for me I personally prefer having as many field as possible and probing for me is a real game changer, people love just answer a simple yes/no answer to a quick survey to direct them into the right category on what they required, for instance in media or entertainment distribution websites the probing questions would be what genres do you prefer, or maybe choose form the following and you may like this, similar to what Netflix are doing atm.

    I really found this article very useful and looking forward to any of your upcoming posts

    regards
    Hendrik

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