For modern businesses, the key to being successful is to stay current. The advent and growth of the Internet and social media have made the world a smaller and more connected place. We are seeing a transition from business-to-consumer and business-to-business to human-to-human. Marketing initiatives must adapt accordingly.

When developing a marketing campaign, you want it to evoke emotion with your customer base. So it's important to understand different types of consumers, their habits, and their culture.

Connected intimately to culture and identity is language. To better relate your product or service to consumers, try presenting those products and services in a way that identifies with consumers of a particular culture—via multilingual marketing.

A successful multilingual marketing campaign involves the following:

  1. Research
  2. Planning
  3. Execution
  4. Distribution

As a marketer, you are familiar with planning and implementing a marketing campaign; through the following tips, we will talk about the best ways to research, plan, execute, and distribute a multilingual marketing campaign.

1. Research: Knowing the Market

Your company has decided to move into new markets. It's time to plan your marketing initiatives.

Marketing research is essential in the modern global market. Start with a country assessment. Take a look at key factors: geographic, demographic, economic, cultural, legal, political, and infrastructure.

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ABOUT THE AUTHOR
image of Caitlin Nicholson

Caitlin Nicholson is a business development specialist at LinguaLinx, a translation and global marketing service provider that works with thousands of clients and linguists around the world.

LinkedIn: Caitlin Nicholson